This Privacy Policy explains what personal data dana55 collects, how it is used, who it may be shared with, and how you can exercise your rights. We have written it in plain terms so that every Pakistani player understands exactly what happens with their information when they use our platform.
Before you read the full legal document, here are the core commitments that shape how dana55 handles your personal information every day.
dana55 collects only the personal data that is genuinely necessary for account management, identity verification, payment processing, and legal compliance. We do not collect data speculatively or beyond what is required to provide our services.
All player data is protected by TLS/SSL encryption in transit and AES-256 encryption at rest. Access to personal data is restricted to authorised dana55 personnel on a strict need-to-know basis. Security practices are reviewed regularly by independent auditors.
dana55 will not send you promotional communications unless you have explicitly opted in. You can withdraw consent for marketing at any time through your account settings or by contacting support. Withdrawing consent does not affect your ability to use the Platform.
dana55 does not sell, rent, or trade your personal data to any third party for their own marketing purposes. Period. Data is shared only where required for service delivery, regulatory compliance, or legal obligation — and under binding confidentiality terms.
You can access, correct, port, and request deletion of your personal data. You can object to certain processing activities. These rights are real and actionable — not placeholder text. Contact support and we will respond within 30 calendar days.
dana55 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory retention obligations. Retention schedules are published in Section 9 of this policy.
This policy applies to all dana55 services at dana55.asia and constitutes part of our Terms & Conditions.
For the purposes of this Privacy Policy, dana55 (referred to as "dana55," "we," "us," or "our") is the data controller responsible for the personal data of users of the Platform at dana55.asia. dana55 operates under an international gaming licence and provides online casino, live dealer casino, and sports betting services to players, including the substantial and growing player base across Pakistan.
When this Policy refers to "you," "your," or "the Player," it means any individual who visits, registers on, or uses the dana55 Platform in any capacity — including registered players, users browsing without registering, and former players whose data we retain in accordance with legal obligations.
Questions about this Privacy Policy or your personal data can be directed to our Data Protection team at any time via the 24/7 live chat on the Platform, or by email at [email protected] (plain text — not a clickable link).
dana55 collects personal data from you in three ways: data you provide directly, data collected automatically through your use of the Platform, and data received from regulated third parties.
dana55 uses your personal data for the following specific purposes, each linked to a legal basis described in Section 4:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account registration and management | Identity, contact, financial data | Contract performance |
| Identity and age verification (KYC) | Identity documents, DOB, CNIC | Legal obligation |
| Processing deposits and withdrawals | Financial, identity data | Contract performance |
| Fraud prevention and anti-money laundering | All categories, device data | Legal obligation, legitimate interest |
| Customer support and dispute resolution | Identity, correspondence data | Contract performance |
| Responsible gaming monitoring | Usage data, RG settings, bet history | Legal obligation, legitimate interest |
| Personalised bonus and promotional offers | Usage, behavioural data | Consent |
| Platform security and integrity | Device, usage, technical data | Legitimate interest |
| Legal and regulatory compliance | All categories as required | Legal obligation |
| Analytics and product improvement | Aggregated usage data | Legitimate interest |
dana55 processes personal data on one or more of the following legal bases, depending on the specific processing activity:
Where dana55 relies on legitimate interests as a legal basis, we conduct a balancing test to ensure our interests do not unfairly override your rights and freedoms. You may request details of any such assessment by contacting support.
dana55 does not sell, rent, or trade your personal data. We may share your data with the following categories of third parties, strictly for the purposes and under the conditions described:
In all cases where personal data is shared with a third party processor, dana55 ensures that a Data Processing Agreement is in place which requires that party to process your data only on dana55's documented instructions, maintain appropriate security measures, and not engage sub-processors without prior written authorisation.
The dana55 Platform uses cookies and similar tracking technologies to operate correctly, improve your experience, and for security purposes. The categories of cookies used are as follows:
You may manage your cookie preferences through your browser settings. Disabling strictly necessary cookies will prevent you from logging in and using the Platform. Disabling other categories will affect some features but will not prevent core gameplay or account management.
dana55 does not use third-party advertising cookies or share your browsing behaviour with social media advertising networks. The Platform does not embed Facebook Pixel, Google Ads tags, or similar advertising SDKs.
dana55 is an internationally operating platform and your personal data may be transferred to, and processed in, countries outside Pakistan. In particular, game server infrastructure, identity verification services, and fraud analytics providers may operate data centres in jurisdictions including but not limited to Malta, Isle of Man, Gibraltar, and Singapore.
Where such transfers occur, dana55 ensures that appropriate safeguards are in place to protect your personal data to at least the standard applicable in Pakistan. Safeguards employed include Standard Contractual Clauses (SCCs) based on internationally recognised model clauses, transfers to jurisdictions with recognised data protection adequacy decisions, and contractual obligations requiring equivalent technical and organisational measures.
You may request information about the specific safeguards applicable to any particular transfer of your data by contacting the dana55 support team.
As a data subject, you have the following rights in respect of your personal data held by dana55. To exercise any of these rights, contact support via live chat or at the email address in Section 13. We will respond within 30 calendar days:
Request a copy of all personal data dana55 holds about you, including the purposes for which it is processed.
Request correction of inaccurate or incomplete personal data. You can update most account details directly through your profile settings.
Request deletion of your personal data where we no longer have a lawful basis to retain it. Note that legal retention obligations may prevent full erasure.
Request that we restrict processing of your data in certain circumstances, such as while a data accuracy dispute is being resolved.
Receive a machine-readable copy of the personal data you provided to dana55 and transmit it to another controller where technically feasible.
Object to processing based on legitimate interests, and to direct marketing. We will cease direct marketing immediately upon receiving your objection.
Withdraw consent for any processing activity based on consent (e.g., marketing emails) at any time, without affecting prior lawful processing.
Lodge a complaint with the relevant supervisory or data protection authority if you believe your data rights have been violated.
dana55 retains personal data for the minimum period necessary to fulfil the purpose for which it was collected, subject to applicable legal and regulatory minimum retention requirements. The principal retention periods are as follows:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration and identity data | 5 years after account closure | AML regulatory obligation |
| Transaction records (deposits, withdrawals, bets) | 7 years | Financial record-keeping obligations |
| KYC identity verification documents | 5 years after account closure | AML / gaming licence requirement |
| Customer support correspondence | 3 years | Dispute resolution, legitimate interest |
| Responsible gaming records | 5 years after account closure | Gaming regulatory obligation |
| Website usage and analytics data | 26 months (aggregated form) | Legitimate interest (product improvement) |
| Marketing consent records | Duration of consent + 3 years | Proof of consent obligation |
| Fraud investigation records | Up to 10 years where fraud is confirmed | Legal proceedings, regulatory reporting |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where data must be retained beyond the standard period due to an ongoing legal investigation, court order, or regulatory hold, the extended retention is documented and reviewed quarterly.
The dana55 Platform is strictly for individuals aged 21 and above. dana55 does not knowingly collect or process personal data from individuals under the age of 21. The minimum age restriction is enforced through mandatory identity verification at registration, which requires submission of a government-issued identity document confirming date of birth.
If dana55 discovers that personal data has been collected from an individual under the age of 21, the account will be immediately suspended, all associated data will be deleted within 72 hours to the extent not retained for legal obligations arising from the underage access, and any funds deposited will be handled in accordance with applicable regulatory guidance on underage gambling remediation.
If you are a parent or guardian and believe your child may have accessed the dana55 Platform, please contact support immediately via live chat so we can investigate and take appropriate action.
dana55 implements a comprehensive set of technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These include:
No system is 100% impenetrable. You are responsible for maintaining the security of your account password. dana55 will never ask for your password via email, chat, or any other channel outside the Platform's login screen.
dana55 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or Platform services. The "last updated" date at the top of this page will be revised whenever a change is made. Where changes are material — meaning they significantly affect how we use your personal data or affect your rights — we will notify you by displaying a prominent notice on the Platform upon your next login, and where we hold a valid email address, by sending you an email summary of the key changes.
Your continued use of the Platform following the effective date of any material change constitutes your acknowledgement of the revised Privacy Policy. If you do not accept the revised terms, you should cease using the Platform and may request account closure by contacting support. We will process any such closure request in accordance with the existing Policy and applicable data retention obligations.
For all privacy-related enquiries, data subject access requests, or complaints regarding dana55's handling of your personal data, please use the following contact methods:
If you are not satisfied with dana55's response to your privacy complaint, you have the right to escalate your complaint to the relevant data protection supervisory authority in the jurisdiction in which dana55 holds its operating licence. Details of the appropriate authority will be provided upon request.
For concerns related to responsible gaming rather than data privacy — including requests to self-exclude, set deposit limits, or close your account on welfare grounds — please visit the Responsible Gaming page or contact support directly. These requests are handled by a dedicated team and are processed with priority.
Your data is protected, your rights are real, and the Platform is built for Pakistani players. Explore live cricket betting, HD live casino games, and instant JazzCash payments — all in PKR.
21+ only. Your privacy is protected. Play responsibly.